Watch Footage as Travis Kelce and Taylor Swift as been SPOTTED tonight at American Airlines Center… ‘The Couple made a grand entrance and were welcome with a massive standing ovation’

Deep playoff runs for the Dallas Stars and Dallas Mavericks, especially games that coincide with the holiday weekend, have meant big business for the teams and local businesses near the their home arena.

This month marks the first time the American Airlines Center has hosted NBA and NHL conference finals at the same time. The city’s NBA and NHL teams are each one series away from their respective championship series.

“Every week has been record sales,” said Elias Pope, owner of Hero by HG, a bar and restaurant next to the American Airlines Center. “We’re hoping for that trend to continue and hopefully, with both of them all the way to the championship. It’s been great.”

Typically Hero will do around $1,500 to $5,000 in business on days when there aren’t events at the American Airlines Center, Pope said. Sales pick up to at least $100,000 during an event. Both teams in the playoffs have meant consecutive nights of events at the arena.

The activity impacts businesses around the city with watch parties on game nights regardless of whether the teams are playing at the arena, Pope said. Hero, for example, hosted the Dallas Mavericks official watch party for Game 1 of the Western Conference Finals against the Minnesota Timberwolves while the game was played in Minneapolis.

“It’s been a wild ride where you go from feast to famine and then back to feast on different days,” he said.