The landscape of contemporary R&B and pop in the music industry today may not have looked the same if it wasn’t for Usher’s role in creating a place for it in the scene. Known as one of the biggest influences in the industry for several stars that came after him along with numerous accolades to his name, it was only natural that he would be given the chance to perform at the 2024 Super Bowl Halftime Show.
With all the critical appraisal also comes the commercial success of a music artist, and the star is paid handsomely for it, making him worth $180 million today. So when it comes to the prestigious Super Bowl halftime show, people were expecting him to be paid appropriately, but contrary to popular belief, he won’t be paid more than the minimum union contarct rate, which on average is around $1,200
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Usher from his music video One of the highest-selling music artists of all time, Usher Raymond IV, professionally known as Usher in the music industry, has carved his name in history for his contributions to popularizing R&B and pop. Thus, his performance during the Halftime show at the Super Bowl was a long time coming, which will finally be realized on February 11th.
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And to make that happen, the NFL is paying the star, although it may not seem appropriate for a star of his reputation. As per CBS, the committee has a budget for the Halftime shows, which pays for everyone and everything, including performers, stage crew, and other requirements for the show. Thus, the artists who perform at the show are not paid more than what their union contract demands, which averages around $1,200.
Thankfully, the singer has his contract making him $671,000 for his performance along with a $1,750 rehearsal fee a week. This may look almost criminally low for a star of his reverence and reputation, what people should keep in mind is that Halftime doesn’t make a star money in the most direct of ways, and if looked at the broader picture, this compensation may even look generous.
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Rihanna at the 2023 Super Bowl Halftime Show
The upfront payment by the NFL isn’t even half of the value of all the benefits that an artist reaps by making the crowd cheer for them during the Halftime Show.
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The most important aim for an artist is the amount of exposure that they receive from their performance during Halftime, which directly relates to the jump in their album sales and streams across the globe, translating to monetary compensation for the star.
Along with that, advertisement spots by brands often choose the artist of the Halftime show as the face of these commercials, which also means getting paid to be in them or becoming the company’s ambassador for that season. Thus, the artists make bank with these performances one way or the other.
Super Bowl LVIII, streaming exclusively on Paramount+.
