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When Taylor Swift first played in Melbourne 15 years ago, it was to an audience of 900. This week in the city, the US megastar performs for a quarter of a million.

Love her or hate her, there’s no denying it: Australia is in the thick of Swiftmania. Leading up to the hotly anticipated Australian leg of Swift’s Eras Tour, Melbourne was lit up with it all, from a Swift-themed academic symposium to a pop-up merchandise stand at Crown, to a projection on Flinders Street Station welcoming Swifties to town – with the clock striking 13, naturally.

It feels historic. What other musician has inspired this level of fanaticism since, dare I say it, the Beatles? We’re talking seismic impacts from cheering at her shows, and the growing practice of Taylor-gating, in which ticketless fans gather outside the stadium to listen in and sing along together.

The Eras Tour – the highest-grossing concert tour of all time (of all time!) – has been a fascinating beast to watch from afar.

Moving through the stages of Swift’s chameleonic career, it’s smartly designed for maximum engagement.

Each night Swift plays an essentially identical setlist bar two “surprise songs”.

A concert film was released in October, so most fans know exactly what to expect (and have learned all the dances and chants from TikTok).