Before he met Taylor Swift, Travis Kelce was already famous. He was hugely successful, wealthy, and respected in his arena–literally. But even he couldn’t compete with the most celebrated and well-known musician on the planet.

As the two superstars continue to date, the media frenzy around the pair seems to grow with no end in sight. While he may be used to attention and some media scrutiny, Kelce seems to be learning just how crazy things can become when one is romantically entangled with the pop singer–and he knows why.

Kelce recently flew out to Australia to be with Swift while she was performing in the country on her The Eras Tour. Much of their time together was private, but they were photographed and filmed while taking a private tour of a local zoo. Photographers weren’t allowed in the zoo while they were there–or at least not near them–but that didn’t stop a helicopter or two from getting some shots that spread across the internet like wildfire.

The football player seems to be taking the intrusion with heart. Maybe it’s because he knows that they’re not chasing the couple because of him, but rather because of her.

On a recent episode of the New Heights podcast, which is hosted by Kelce and his brother, now-former football player Jason, he mentioned the vacation. “They helicoptered us,” Kelce commented when the topic came up. He quickly corrected himself, saying, “Well, not us — Taylor.”

He didn’t seem bitter about the fact that his girlfriend is much more popular than he is. Instead, he explained why he felt the world, and thus the media, loved her so much. “This is all because Taylor is the biggest and the best thing possible,” he stated.

Kelce and his brother speak openly about the budding relationship, which has become a topic of conversation in almost all entertainment circles. Publications regularly churn out content connected to them, and every time one visits the other–either for a concert or a game–it’s a moment. The two were first linked in September 2023, and since then, they’ve been seen together many times, and they’ve made their relationship status clear.

Of course, all this attention is not just fun for Kelce, it’s good for business. Sales of his jersey spiked shortly after the couple went semi-public. He scored a hit on the Billboard charts, in part because of his newfound popularity. The recent Super Bowl champion is also working on a slate of projects, from possible TV gigs to producing films—and much of it can be traced back to his somewhat newfound fame.