The talent competition has been running Down Under since 2012 but few of its winners have gone on to achieve global fame, unlike on other reality TV shows.

Winners of the show have famously secured a $100,000 cash prize along with a much-sought-after record deal with Universal Music Australia or EMI Music Australia.

However, the winner of the 2024 series will no longer automatically secure a recording contract, and will only take home the cash prize in a huge shake-up.

Instead, they will receive an artist development package with the smaller recording studio Studios 301, which is based in Alexandria.

But it has been claimed the controversial move could actually be a good thing for the 2024 winner and break the ‘terrible cycle’ of talents failing to profit of their wins.

New judge Kate Miller-Heidke defended the change as she claimed being ‘shackled’ to a major label early on in your career can be a curse rather than a blessing.

‘In the past, some of these artists have ended up locked into contracts with major labels before they’ve even really figured out who they are as artists,’ she told TV Tonight.

The Voice Australia has made a huge change to the winner’s prize after becoming known for its underwhelming reputation in creating megastars (pictured: judge Guy Sebastian)

‘You do need time as an artist to be able to hone your craft. I think the risk, when you’re so young or inexperienced, to go out there and be shackled to a major label right off the bat is too early.

‘We need to give these artists a chance to play lots of shows, to figure out what they want to say as an artist.’

Meanwhile, an insider claimed the shake-up could break the ‘spell’ that previous winners of The Voice have endured, with their music careers failing to take off.

They claimed record contracts have actually hampered the winners because they haven’t held the rights to their own music or distribution due to the contracts.

‘A record deal sounds good in theory but ask the last three winners about their journey with these sorts of contracts and they will tell you a fairly dark tale,’ the insider told Yahoo! Lifestyle.

‘The last three winners have been fantastic but apart from their diehard fans – you would have to agree that they are hardly household names.’

‘So many voices and executives are there to control you and make money from these artists,’ they added. ‘The record contract has actually had a negative effect on the winners of many of our reality shows.’

Previous winners of The Voice Australia have included Bella Taylor Smith, Diana Rouvas, Ellie Drennan and most recently, mother-of-two Tarryn Stokes.

Winners of the show have secured a $100,000 cash prize and a record deal with Universal Music Australia, but the latter will no longer be on offer (pictured: judge Adam Lambert)

The show’s most notable contestant is Celia Pavey AKA Vera Blue, who came second on The Voice in 2013 and went on to become an ARIA award-winning artist.

In comparison, long-running talent program Australian Idol has turned out a whole host of famous names, including The Voice judge Guy Sebastian.

Other globally-recognised talents who came up through the competition include Ricki-Lee Coulter, Jessica Mauboy, Courtney Act and Shannon Noll.

One Aussie recently went viral after sharing a TikTok video explaining his ‘hatred’ for the reality TV show, which he said had not produced a single famous star.

‘I can not describe how much I despise this show,’ he captioned the short clip. ’12 years and not one single artist of any not has come out of it.

‘As an aspiring artist how can you possibly think applying for this show is a good idea?’

More than 200 Aussies flocked to the comments section to agree with him, while the clip racked up thousands of views.

‘The judges are all washed up artists,’ one person wrote, with the video creator replying: ‘Guy hasn’t been chart relevant for a long time but I will admit his voice is pretty damn good.’

Amid the criticism, the 2024 series has also seen another huge shake-up as three of its well-known judges were replaced.

Coaches Rita Ora, Jessica Mauboy and Jason Derulo all failed to get new contracts for the series, with Guy Sebastian being the only one to return.

The high-profile trio were instead replaced on the 2024 series by newcomers LeAnn Rimes, 41, Kate Miller Heidke, 42, and Adam Lambert, 42.

According to a production insider, the reason for the switch-up was the former judges’ pay cheques and a desire from producers to keep costs down.

However, new coach Kate Miller-Heidke (pictured) defended the change as she claimed being ‘shackled’ to a major label early on in your career can be a curse rather than a blessing

The 2024 series has also seen another huge shake-up as three of its well-known judges – Jessica Mauboy, Rita Ora and Jason Derulo – were replaced with only Guy Sebastian returning

‘The decision was made last year and the casting team were looking for quite some time, the insider told Yahoo Lifestyle.

The insider added that salary increases are necessary to keep returning stars on the show and the price tag for the former crop was ‘too expensive’.

‘The company line was that Jessica, Rita and Jason were all too busy, but I don’t think anyone is too busy to pick up these sorts of pay cheques,’ they went on.

‘It certainly did have a lot to do with keeping the costs down.’