Fans are more than willing to splurge on tickets to see their favorite musicians perform on a grand stage. This adoration for top musical talents has turned into a lucrative business opportunity in Singapore. Despite its small size of around 700 square kilometers, Singapore has managed to carve out a niche market in Southeast Asia for hosting shows by international superstars. These high-profile events not only draw in local fans but also attract a significant number of tourists to the country. This influx of visitors stimulates the economy through a ripple effect. The upcoming highly-anticipated Taylor Swift concert, titled The Eras Tour, is scheduled to take place in Singapore from March 2-4 and then again from March 7-9, 2024, at the Singapore National Stadium. Despite the concert being repeated multiple times, tickets are still in high demand, with eager fans clamoring to secure their spot.

Tickets for The Eras Tour concert, which have been highly sought after since the middle of 2023, were sold out within just a few hours in a competitive frenzy. The ticket prices range from 88 Singapore dollars to 1,228 Singapore dollars, which is roughly equivalent to Rp 1 million to Rp 15 million based on an exchange rate of Rp 11,634 per Singapore dollar. The prices of the tickets depend on the amenities and seating arrangements available in the stadium. “It was a real struggle to get the tickets because of two challenges. Firstly, you had to work with United Overseas Bank (UOB), and secondly, you needed to have an access code. I teamed up with friends and luckily, one of us managed to secure tickets,” explained Sekar Kinasih, fondly known as Kinkin, in Jakarta on Wednesday (21/2/2024).

Let’s examine the projected audience size and earnings from Taylor Swift’s six concerts in Singapore to gain insight into why many artists choose to perform in this city, yet the media often hones in on Taylor Swift.