Taylor Swift May Earn $4.1 Billion From Her Eras Tour

Dr. Patel of Hackensack Meridian Health removed a tumor from Selena Campione’s brain as she sang ‘Shake It Off’

The singer must be feeling pretty bejeweled right about now.

Taylor SwiftMatt Winkelmeyer/Getty Images

Taylor Swift might have finished the first leg of her Eras Tour, but that doesn’t mean her money-making era has come to an end.

The pop star is set to earn as much as $4.1 billion from her shows, The Washington Post reported on Friday. That’s according to estimates from Peter Cohan, an associate professor of management at Babson College, who assumed Swift would keep the typical artist’s share of about 85 percent of tour revenue. To put the total number into perspective, it’s more than the yearly economic output of 42 countries around the world.

 

“You look at how much consumers are spending to see Taylor Swift, and it is quite an astonishing amount,” Dan Fleetwood, the president of research and insights at QuestionPro, told the Post. “And not only are they spending this money, but in a lot of cases, they’re saying they would gladly do it again.”

Fleetwood’s company surveyed 592 Swifties and estimated that fans spent about $93 million per show on everything from tickets to merch to food to travel. That all adds up to a $5.7 billion influx to the U.S. economy, with individual cities seeing an additional millions of dollars each. For example, the California Center for Jobs and the Economy predicted a $320 million bump for Los Angeles County. The Common Sense Institute, which looks at Colorado’s economy, expected Denver to get a $140 million boost.

Throughout the country, hotels, restaurants, and other local businesses around Eras Tour stops saw the benefits. In Seattle, downtown hotels set a record for single-day revenue, bringing in $7.4 million. Small businesses that hosted Swift-themed events or sold items related to the tour saw extra profits of $10,000 or even $50,000. And around the stadiums where Swift performed, there were more jobs with better pay than usual.

“The [Eras Tour] was a shot in the arm to a part of the regional economy that’s really been lagging,” Mike Kahoe, the chief economist for California’s Center for Jobs and the Economy, told The Washington Post. “It brought some much-needed dollars to the tourism industry.”

And Swift isn’t done yet. The movie version of the Eras Tour has already sold more than $100 million in global presales. And the singer will start performing her show internationally next month, with a few more stops in North America along the way.

 

It may have been Taylor Swift’s summer, but it’s on track to be her year, too.

Related Posts

Price is Right’s Drew Carey begs ‘we need to go to commercial’ as contestant’s personal confession leaves him stammering

Price is Right’s Drew Carey begs ‘we need to go to commercial’ as contestant’s personal confession leaves him stammering DREW Carey has had trouble responding after a…

Tina Knowles SLAMS Janice Combs For Doing THIS To Her OWN Son

Tina Knowles SLAMS Janice Combs For Doing THIS To Her OWN Son Tina Knowles slammed Janice Combs for what she did to her own son—and that one…

Katie Price left humiliated after being forced to delete 18th birthday tribute to daughter Princess

Katie Price left humiliated after being forced to delete 18th birthday tribute to daughter Princess Katie Price was left humiliated after being forced to delete her 18th birthday…

Kim Kardashian sent fans into a frenzy when she turned her friend’s “wedding of the century” into an entire event just for her after she did this

Kim Kardashian trolled for posting racy bikini snaps live from Bezos wedding in shameless self-promo stunt Kim Kardashian had fans in a frenzy as she seemingly made the ‘wedding…

Tom Cruise Will Pay Daughter Suri’s $65K College Tuition: Here’s Why

Tom Cruise Will Pay Daughter Suri’s $65K College Tuition: Here’s Why As Suri Cruise embarks on her academic career at Carnegie Mellon University in Pittsburgh, Pennsylvania, an intriguing financial…

At 44, Kelly Rowland JUST Confirmed What We All Thought!

At 44, Kelly Rowland JUST Confirmed What We All Thought! Reportedly Kelly Rowland just dropped a bombshell—and let’s just say, it’s exactly what fans have been whispering…