Taylor Swift & Brandon Urie’s “ME!” Breaks YouTube & Vevo’s 24 Hour Streaming Records Swift released the track last Fri.,
April 26, along with a playful candy-colored visual
which she co-directed with fellow GRAMMY winner David Meyers GRAMMY-winning pop star Taylor Swift has broken yet another record.
Her music video for “ME!,” which features Panic! At The Disco’s Brendon Urie, now holds Vevo’s record as the fastest video to reach the 100 million views.
Via a press release, Vevo revealed the visual hit the 100 million mark in just 79 hours following its release on Fri., April 26. The video replaces Ariana Grande’s “thank u, next,” which hit the mark in just under four days, following its Nov. 30, 2018 release. Vevo notes that Swift’s own “Look What You Made Me Do” previously held the No. 1 spot, following its 2017 release.
“ME!” also broke Vevo’s record for the most views in the first 24 hours, hitting 65.2 million views at that point. That number (all Vevo videos are hosted on now YouTube) also gave Swift the No. 1 spot on YouTube held by a solo artist and a female artist. At the time of this writing, 6 days after its release, the video has earned over 126.9 views.
The candy-colored video has had the Swifties buzzing with excitement, not just for its joy-filled scenes but for all the fun surprises and Easter eggs she hid throughout. Not only is the adorable kitten that Urie gives her in the video now her newest family member, she also hid the otherwise-yet-to-be-revealed name of the album and second single in the video, which she clued fans into the following day on Twitter.
It was directed by Swift and GRAMMY winning video director Dave Meyers, who is known for his stunning music videos, including Travis Scott and Drake’s “Sicko Mode,” Grande’s “God is a woman” and Kendrick Lamar’s “HUMBLE.;” which earned them both a GRAMMY for Best Music Video at the 60th GRAMMY Awards.
