LeBron James Celebrates Iconic Moments with All His Championship Rings to Debut Lobos 1707 Tequila and Mezcal’s New Extra Añejo Bottle

In a nod to his legendary career, four-time NBA champion LeBron James proudly showcased all his Championship rings to debut the new Extra Añejo tequila bottle from Lobos 1707 Tequila and Mezcal. The new bottle, set to hit shelves later this month, features an elongated, human-like vessel adorned with the Lobos 1707 wolf logo now molded into the glass. The Extra Añejo is the MVP and crown jewel of the Lobos 1707 tequila lineup.

LeBron’s journey to greatness includes winning his first two NBA Championship rings and MVP honors in 2012 and 2013 with the Miami Heat, followed by his 2016 Championship with the Cleveland Cavaliers, and most recently in 2020 with the Los Angeles Lakers.

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As an investor and shareholder of Lobos 1707 Tequila and Mezcal, LeBron James plays a significant role in the brand’s evolution.

ABOUT LOBOS 1707 TEQUILA AND MEZCAL

Lobos 1707 is an independent spirits producer that merges heritage with innovation. Inspired by his ancestor of the same name, Founder and Chief Creative Officer Diego Osorio launched Lobos 1707 in 2020 alongside CEO and brand-builder Dia Simms, and legendary athlete and cultural icon LeBron James.

The Lobos 1707 Tequila and Mezcal portfolio includes four super-premium offerings: Lobos 1707 Joven Tequila, Lobos 1707 Reposado Tequila, Lobos 1707 Extra Añejo Tequila, and Lobos 1707 Mezcal Artesanal. Each product is rich in history, culture, and family legacy. Harvested, distilled, and bottled in the Los Altos de Jalisco region of Mexico, Lobos 1707 Tequila and Mezcal are distinguished by unique and elevated flavor profiles influenced by both old and new world techniques. Crafted from 100% blue weber agave, these tequilas and mezcals are finished in Pedro Ximénez (PX) wine barrels using the solera method before bottling, ensuring a premium drinking experience.