Andy Gensler, editor of Pollstar, praises Taylor Swift on the impact of her The Eras Tour

“She is the torchbearer for the live industry. It’s nothing we’ve ever seen before, and it’ll be a long time before we see it again. Her timing was exquisite: The pandemic created this yearning and hunger for live entertainment like nothing else in our history, so she couldn’t have picked a better time to go out.”Pollstar called last year a “historic golden age” for touring, as the top 100 global tours collectively surpassed $9 billion — up 46% from 2022 — with Swift obviously contributing a significant chunk of that total. (This year, the trade reports that overall tour attendance is down, with flat grosses, representing a slight reckoning for the live industry that, obviously, isn’t impacting “Eras.”)

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