formerly Twitter, Kelce gained 860,000 followers on Instagram, more than he did in the past three Super Bowls he’s played.

NPR also reported that Kelce’s jersey had a 400% spike in sales since Swift’s first appearance Setp. 24 at the Kansas City Chiefs-Chicago Bears game.

Swift fans went wild seeing her at the game in a luxury suite with Kelce’s mom, Donna, and the rumored couple were seen leaving the stadium together.Neither Kelce nor Swift have confirmed the dating rumors, but Kelce did speak about her appearance at the September game on his podcast with brother Jason Kelce, “New Heights.”

“Shoutout to Taylor for pulling up. That was pretty ballsy,” he said. “I just thought it was awesome how everybody in the suite had nothing but great things to say about her — the friends and family. She looked amazing. Everybody was talking about her in a great light. And, on top of that, the day went perfect – for Chiefs fans, of course. It was just impressive.”

However, he noted that going forward he will keep things more private.