Travis and Jason Kelce are reportedly in talks over a new contract for their New Heights podcast and have been told they could strike a deal worth $100million.

New Heights enjoyed a meteoric rise during the last NFL season with Kansas City Chiefs star Travis dating Taylor Swift, while his team went all the way to Super Bowl victory.

Jason, meanwhile, has seen his own popularity surge via the show, thanks partly to the close bond he has with his younger brother. On Monday, he retired from the NFL after 13 seasons playing for the Philadelphia Eagles.

He’ll almost certainly now forge more of a career in the media industry and that could start with a new lucrative agreement for the podcast.

According to the financial information website MarketWatch, the Kelce brothers could strike a nine-figure deal to keep the podcast going.

‘Companies want Jason and Travis Kelce’s podcast because of the deep relationship they have with their audiences,’ Eric Silver, head of development at Multitude, a podcast collective studio and ad-sales provider, was quoted as saying by MarketWatch.

Travis and Taylor Deep Kiss

‘That’s the most important thing in podcasting. I wouldn’t be surprised if it was $100million.’

Silver’s comments follow a report in Bloomberg last week that the Kelces are shopping around for new terms. That report says they could strike a deal of around $80million.

As well as discussing the NFL, the brothers talk about their personal lives – including Travis dating Swift – and their upbringing in Cleveland.

They started the podcast back in September 2022 and release episodes every Wednesday, with a bonus edition coming every Friday during the NFL season previewing the weekend games.

They have 2.3million subscribers and their one hour, 50 minute episode recapping the Chiefs winning the Super Bowl last month has racked up 3.5million views. A guest episode featuring Jason’s wife Kylie talking about Travis and his dating life – before he went public with Swift – has 7.5million views.

Jason Kelce, 36, steps away from football with career earnings of around $81million from his 13 years with the Philadelphia Eagles.

Travis, meanwhile, has made an estimated $77m to date with the Kansas City Chiefs, where he is a three-time Super Bowl winner.

The tight end, 34, has said before that he thinks about retirement more than he admits but will play on for at least one more season with his Chiefs team in pursuit of an unprecedented three-peat.