“She is the torchbearer for the live industry. It’s nothing we’ve ever seen before, and it’ll be a long time before we see it again. Her timing was exquisite: The pandemic created this yearning and hunger for live entertainment like nothing else in our history, so she couldn’t have picked a better time to go out.”
Pollstar called last year a “historic golden age” for touring, as the top 100 global tours collectively surpassed $9 billion — up 46% from 2022 — with Swift obviously contributing a significant chunk of that total. (This year, the trade reports that overall tour attendance is down, with flat grosses, representing a slight reckoning for the live industry that, obviously, isn’t impacting “Eras.”)
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