In a blow even she didn’t see coming, Taylor Swift is reportedly facing a staggering $1 billion loss as red-state fans boycott her music, merchandise, and concert tickets following her outspoken support for progressive causes in the wake of Trump’s re-election. The boycott, organized by Trump supporters who see Swift’s views as “out of touch” and “Hollywood elitist,” has hit Swift hard in the wallet, with financial analysts estimating that her net worth could plummet if the trend continues.

The fallout began shortly after Swift posted a video endorsing Trump’s opponent, urging her fans to “stand up for equality, justice, and decency.” The message resonated with her fans in blue states, but red-state fans were quick to respond with fury, launching a grassroots boycott against anything and everything Taylor Swift. Now, with concert dates in these states seeing a dramatic drop in ticket sales, the “Shake It Off” singer might find herself singing a new tune about the cost of taking a stand.

What began as a few angry tweets has grown into a full-scale movement. Trump supporters across social media platforms started using the hashtag #BoycottTaylorSwift, calling on red-state fans to “hit her where it hurts” by boycotting her music and merchandise. It wasn’t long before the hashtag went viral, with hundreds of thousands of red-state Swifties pledging to steer clear of anything with Swift’s name on it.

“It’s simple,” said one user from Texas on Twitter. “Taylor thinks she can disrespect half the country and not pay the price? Not on my watch. She can keep her Hollywood politics out of my playlist.”

The movement has been highly effective in regions where Swift’s fan base once ran deep. In states like Texas, Oklahoma, and Tennessee, ticket sales for her upcoming tour have dropped dramatically, forcing concert organizers to scramble for ways to make up for the losses. Swift, who was on track to break records with her latest tour, is now seeing empty seats in places where her concerts once sold out in minutes.

“Taylor has always been a unifier in music,” said one longtime fan in Alabama. “But now, with this new political stance, it feels like she’s choosing sides. And if she’s choosing sides, then maybe I don’t need to be on hers.”

Experts estimate that the boycott could cost Swift upwards of $1 billion, an astonishing figure for any musician. Swift’s business empire spans not only music but also merchandise, partnerships, and investments. Her swift ascent to global superstardom has relied heavily on the support of fans from across the political spectrum. Now, with red-state boycotters showing no signs of slowing down, Swift’s team is facing an economic nightmare.

“Taylor’s brand is built on loyalty and relatability,” explained one financial analyst. “When she decided to publicly support a candidate, she alienated a huge chunk of her fan base. And, unfortunately, she’s learning that, in business, loyalty is a two-way street.”

The blow is particularly painful for Swift, who spent years cultivating a fan base in America’s heartland. Known for her cross-country tours, she built her reputation on being a relatable, country-born artist who “gets” the struggles of her audience. Her recent foray into politics, however, has led many fans in red states to feel betrayed.

“She used to be our girl,” said an ex-fan in Mississippi. “But now, she’s just another Hollywood elite trying to tell us how to think. And I’m not paying a single dime to someone who thinks she knows better than we do.”

In a video posted on her Instagram following the boycott’s surge, Swift addressed her red-state fans with an emotional plea. “I never wanted to divide anyone,” she said, wiping away tears. “I just wanted to stand up for what I believe is right. I hope my fans in every state can understand that and stick with me.”

But the response has been mixed. Blue-state fans have rallied around her, offering messages of support and pledging to buy even more concert tickets and merchandise to offset the losses from the boycott. “I’ve got my tickets for three shows already,” said a fan from California, “and I’m buying five more! If the red states won’t support her, we’ll pick up the slack.”

The gesture, while appreciated, hasn’t been enough to plug the financial leak. Major concert venues in red states have already downsized Swift’s scheduled appearances, and some ticket vendors are even considering refunds to avoid the embarrassing optics of empty seats.

“It’s hard to watch,” said one music industry insider. “She’s one of the biggest artists in the world, and now she’s got entire states giving her the cold shoulder. It’s a financial and PR disaster.”

Swift’s journey from country star to political activist has been gradual but significant. Known initially for her neutral stance on politics, she was careful to keep her views under wraps for most of her career. That changed in recent years as Swift began to speak out on issues close to her heart, from LGBTQ rights to women’s equality. But nothing stirred the pot quite like her endorsement in the recent election.

“Taylor was the last celebrity we thought would get political,” said one industry analyst. “She built her career on relatability and being ‘every girl.’ But now, with this endorsement, she’s crossed a line in the eyes of many of her fans. People just don’t want politics mixed with their playlists.”

In blue states, Swift’s newfound activism has made her a hero among progressives, who see her as a symbol of cultural resistance. But for many red-state fans, her political stance feels like an unwanted intrusion into a once-neutral space. “Music is supposed to be an escape,” said a fan in Florida. “If I wanted politics, I’d turn on the news. Now I feel like she’s using her platform to push her agenda.”

As Swift grapples with the fallout from the boycott, the question remains: can she recover from a $1 billion hit? Her team is reportedly exploring options, from adding more blue-state concert dates to launching exclusive merchandise for supporters in urban areas. But the path forward is murky, and Swift’s business advisers are warning that the loss may be difficult to overcome.

“Taylor is resilient,” said one of her close friends. “But $1 billion is no small sum. This isn’t just a blip. It’s a tectonic shift in her career, and she’ll have to adapt if she wants to stay at the top.”

Some fans have suggested that Swift make a public apology to her red-state supporters, hoping to mend the rift and bring back her once-loyal base. But Swift’s friends say she’s unlikely to back down. “Taylor believes in what she stands for,” said a friend. “She’s not going to apologize for her values just to win back a few fans.”

With the dust still settling, the future of Taylor Swift’s career hangs in the balance. As her financial losses pile up, fans and critics alike are left wondering whether she’ll emerge from this stronger or fade into the annals of pop culture as another artist divided by politics.

For now, Swift’s red-state boycotters remain steadfast, determined to send a message that even the biggest pop star in the world can’t afford to ignore. “You can’t have it both ways,” said a fan from Oklahoma. “If she doesn’t respect us, we’re not supporting her.”

As for Swift, only time will tell whether she can shake off the losses and find a way to reconcile her values with the economic reality of the entertainment industry. But one thing’s for sure—this billion-dollar boycott has changed the game, and the road back won’t be easy.