Inside the WNBA’s new game-changing deal — and what could happen next

Aliyah Boston #7 and Caitlin Clark #22 of the Indiana Fever celebrate against the Chicago Sky at Gainbridge Fieldhouse on June 01, 2024 in Indianapolis, Indiana.Getty Images

Put aside the records the WNBA has set this year.

Yes, the league has seen exceptional growth in TV ratings and attendance through the season’s opening months. National broadcasts averaged 1.32 million viewers — triple the average of 462,000 last year — and the games have drawn the largest collective audience  the league has seen in 26 years for the opening month of a season.

Caitlin Clark — who made more history Wednesday night, breaking the WNBA’s single-game assists record — has been credited with a great deal of this growth, bringing more eyeballs to the league than at any other time in recent memory following her record-breaking college run with Iowa.

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