Travis Kelce’s personal brand value and assets increased significantly after he dated Taylor Swift. However, the player has to spend a large amount of money to please his girlfriend.

According to  Hello Magazin e,  while the whole world is talking about the double album  The Tortured Poets Department: The Anthology , Taylor Swift and her boyfriend Travis Kelce are seen loving each other in a new video, responding to the Fortnights Challenge.

The only 15-second clip captures the moment the singer left the studio and went home to cook for her boyfriend. Kelce stood next to her, placing a kiss on her lover’s cheek. Swifties shared this sweet video along with compliments.

Since starting his relationship with Swift in September 2023, the name Travis Kelce has become a hot keyword, attracting the attention of the media and the public. That helped his position improve significantly.

The Taylor Swift effect on the Travis Kelce brand

Joe Pompliano – sports investor and business – wrote on X: “Travis Kelce had a busy 24 hours: 7 catches for 63 m and 1 touchdown, attracting more than 300,000 followers on social networks conference, sales increased 400%, reaching the top 5 best-selling jerseys in the NFL. That’s thanks to the Taylor Swift effect.”

Thanks to this famous love affair, Kelce achieved lucrative advertising contracts and successful business. According to Celebrity Net Worth ‘s latest statistics  , Kelce’s net worth increased from $30 million to $50 million in just a few months.

Kelce doesn’t talk much about economic worries these days. Before that, he often complained that he was paid a low salary ($14 million/year) when working for the Kansas City Chiefs football team.

Travis Kelce became more famous after falling in love with Taylor Swift. Photo:  The Us Sun.

In addition to rapidly increasing net worth, Kelce attracted an additional 1.3 million followers on Instagram.  The Things  explains that this is because the audience is eager to know more about the NFL star, as well as curious about how he and Swift express their love online. Currently, Kelce has 6.4 million followers on Instagram.

“His following on other platforms also increased. Travis gained more than 500,000 new followers on TikTok, for a total of 2.6 million followers, as well as 25,000 on X, for a total of 1.3 million followers,” the newspaper said.

According to  Sportico , Kelce is one of 5 sports athletes who have a breakthrough on social networks in 2023. The soaring numbers help him elevate his personal brand, which means the advertising price is also higher.

Normally, celebrities who exceed 1 million followers charge advertising fees from 5,000 – 25,000 USD/post. The current number of followers allows Swift’s boyfriend to “pocket” tens of thousands of dollars when sharing branded photos or videos.

“Love fees” are expensive

Even though she makes more money, the “love money” Kelce spent dating Swift is not small. According to  the New York Post , the rugby star spent $8 million on gifts, flights, vacations and buying a new house to conquer the billionaire singer’s heart.

When he first fell in love with Swift, Kelce – a man who only owned half the assets of Olivia Benson, Swift’s pet cat – felt self-conscious because he lived in a modest space in Briarcliff West, Kansas. Therefore, he quickly bought a 1,600 square meter villa in the suburb of Leawood for $6 million and brought his girlfriend here to live.

Kelce spent more than $1.2 million to rent a private plane to support Swift performing as part of The Eras Tour in countries outside the US. In particular, the flight to Argentina “cost” more than 300,000 USD. When his girlfriend performed a show in Australia, reporters saw Kelce getting off the airport from a 10-seat jet, rented for $340,000.

Renting a resort for $15,000/night during a long vacation in the Bahamas, Kelce also spent $22,000 on gifts for his girlfriend, including a flower set worth $2,100, a 24-karat gold rose sculpture worth $3,020, and a diamond bracelet. encrusted with the word “TNT” (Taylor and Travis) priced at 6,360 USD, some accessories and handbags from Dior, Bottega Veneta, Celine, Hermès…

Travis Kelce and Taylor Swift enjoy music at Coachella in mid-April. Photo:  Newsweek.

“Travis has never felt more supported by a significant other,” a source told  Entertainment Tonight . Taylor and Travis spend a lot of time together. They are sincere, honest, loving and straightforward with each other in all aspects. They both continually encourage each other to be the best they can be.”

After each of Swift’s shows, Kelce participates in the podcast and gives kind words to his girlfriend. In the new episode of the New Heights podcast, the 1.96 m tall player can’t stop dancing to the tune of the song  Shake It Off.  He praised his girlfriend “as the most professional person I’ve ever met”. In Kelce’s eyes, Swift is sweet, strong and understands what she does. He admires Swift’s efforts to reach the top.

“Nothing but joy,” Kelce shared about his love story with Swift over the past 7 months.