Travis and Jason Kelce have one of the biggest podcasts out right now. Their New Heights podcast is listed at No. 40 on Apple Podcasts in the United States, along with the No. 3 sports podcast and the No. 2 American football podcast, per Chartable.
“Companies want Jason and Travis Kelce‘s podcast because of the deep relationship they have with their audiences,” Eric Silver, head of development at Multitude, a podcast collective studio and ad-sales provider, said via MarketWatch.
“That’s the most important thing in podcasting. I wouldn’t be surprised if it was $100 million.”
This is coming off of the heels of a Bloomberg story by Ashley Carman, where the reporter wrote:
“Meanwhile, two of the biggest sports podcasters — Travis and Jason Kelce — are also having conversations about a potential deal for New Heights. The show was already popular among football fans but got an extra boost last year when Travis went public with his romantic relationship with Taylor Swift. Industry executives believe the deal could go for eight figures.”
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