Data from travel and experience app Klook showed that Filipinos were the top buyers globally of Klook ticket bundles for Taylor Swiftâs âThe Eras Tourâ in Singapore, accounting for somewhere between 10% to 15% of the ticket bundles sold. In comparison, the percentage of sales from other ASEAN countries was only in the single digits per market.
âPhilippines was a big chunk of that,â Michelle Ho, general manager of Klook Philippines and Thailand, said. âMalakas si Taylor Swift sa Pilipinas (Taylor Swift has a strong presence here in the Philippines).â
Klook told Rappler that at one point, over 10 million users entered their queue in the span of one second. And Klookâs infrastructure held up â something that not all platform can say. (READ:Â âUnprecedentedâ demand for Taylor Swift tour crashes Ticketmaster website)
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âThatâs not normal. Itâs not even normal not to crash when the spike is that high,â Ho told Rappler. âWhat was a success for us was even as a newbie in the entertainment scene, our app did not crash. We could hold a number of people on queue, and people were able to successfully book tickets on the app.â
It also looks like Taylor Swift was able to beat inflation as hundreds of thousands flocked to Singapore â her only stop in Southeast Asia â despite the pricey tickets. For instance, the cheapest Klook ticket bundle, which comes with two concert tickets and a room night in a 4-star hotel, reached $542 or almost P30,000.
âFor a price point as high as that, sometimes you would think that demand will be very much affected. But thatâs not true. We sold out in less than six hours,â Ho said on Tuesday, March 12. âPeople these days are willing to travel for new experiences, for experiences that they want to share with their loved ones.â
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Revenge travel âstill very much aliveâ
Looking at the overall tourism landscape, Ho also noted that 2023 was a âgreat year for tourism recovery.â In the past year, Klookâs bookings tripled while its gross sales figures grew by four times between 2022 and 2023.
Filipinos also seem to be spending more on travel, as the average basket size of consumers grew by 21% based on Klookâs 2024 Travel Pulse study. For international travel, most Filipinos have a budget ranging from P15,000 to P50,000 for their overall spending. For local destinations, the average Filipinoâs budget ranges from P15,000 to P30,000 for a four to six day trip.
âOne could argue that: is this only about price increases, interest rates going up? But weâve seen a double-digit growth, above 21%,â Ho said. âSo itâs not really that the travel budget has gone down. But itâs really more about being intentional of what theyâve purchased.â
Filipinos who traveled internationally in 2023 and early 2024 usually visited nearby destinations, the most popular ones being Hong Kong, Singapore, Japan, and Thailand. Locally, the most visited destinations by Klook users were Tagaytay, Baguio, Batangas, Boracay, and Palawan.
Ho said that the results of their study showed revenge travel was âstill very much alive,â with 92% of survey respondents saying they have plans to travel domestically in 2024 and 76% saying they have plans to travel internationally this year.
âPeople are traveling more. People are not choosing between domestic or international. Theyâre going for both if they can.â â Rappler.com
Revenge travel is here â so where do Filipinos go?
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